Jon Loomer

• Meta AI Business Assistant, Tracking Updates Spotted, and More

  

  Meta AI Business Assistant, one-click CAPI, pixel upgrades, Dynamic Creative changes, and other Meta ads updates to watch.

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• Meta Value Rules for Audiences Explained

  

  Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them.

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• No-Cost, One-Click Conversions API Solution

  

  This could be a big deal. Meta made a couple of announcements about upgrades to tracking recently, and one really got my attention. The first was an upgraded Meta pixel that will use AI to automatically pull in page and product information. This should especially help e-commerce companies that don’t want to fumble with product... Read more »

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• One-Click Conversions API, Pixel Updates, and More

  

  This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more.

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• New Creative Workflow for Meta Ads

  

  A look at Meta’s new creative workflow that lets some advertisers upload up to 10 images and videos for a single ad.

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