Jon Loomer

• Age, Gender, and Placement Restrictions

  

  You don’t need to do that… Advertisers love to restrict by placement or audience when it isn’t necessary. If you’re optimizing for a purchase, you shouldn’t need to do this. Meta will adjust. Problems Related to Demographics The algorithm’s weakness would be when optimizing for something further up the funnel. If Meta thinks you want... Read more »

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• Push Delivery Tests, ChatGPT Ads Updates, and More

  

  A Push Delivery test, ChatGPT ads updates, website activity for Meta AI, Reels post-view ads, and AI-generated LinkedIn content.

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• Hands-On With Push Delivery to This Ad

  

  I tested Meta’s Push Delivery to This Ad feature. Here’s how it works, its limitations, and when it might make sense.

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• Common Audience Segments Failures

  

  Almost every advertiser screws this up… One of the most common mistakes I see from advertisers is related to audience segments. They either fail to define them at all or do so incorrectly. What Are Audience Segments? Audience segments provide incredibly helpful access to additional reporting data. When running sales campaigns, you can use the... Read more »

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• Customer Lifecycle Strategy Is Not What Advertisers Thought

  

  Meta’s Customer Lifecycle Strategy isn’t magic. Here’s what it does, what it doesn’t do, and why page like ads may be going away.

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