Crazy Egg

• 13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]

  To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail.  Primary metrics show you whether the test variant wins and...

  The post 13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail] appeared first on The Daily Egg.

• 5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns) 

  Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve...

  The post 5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)  appeared first on The Daily Egg.

• 10 Live Chat Lead Generation Strategies That Still Work

  Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A...

  The post 10 Live Chat Lead Generation Strategies That Still Work appeared first on The Daily Egg.

• You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.

  A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%....

  The post You Can Now A/B Test a Full Page Redesign in a Day. Here’s How. appeared first on The Daily Egg.

• Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother

  Teams consider buying email lists for two purposes: email marketing and cold outreach. They want to use them to either send mass email communications, like...

  The post Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother appeared first on The Daily Egg.